What is a D2C startup? Top 7 D2C startup brands in India


In the fast-paced world of commerce, a new breed of disruptors is making waves – Direct-to-Consumer (D2C) startups. These innovative companies are rewriting the rules of retail, bypassing traditional distribution channels to bring products directly to consumers. India, with its thriving entrepreneurial spirit, has become a hotbed for D2C startups. In this blog, we’ll embark on a journey to understand what a D2C startup is and introduce you to the top 7 D2C brands making waves in the Indian market.

What is a D2C Startup?

A D2C startup, short for Direct-to-Consumer startup, is a business model that cuts out intermediaries like wholesalers and retailers. Instead, these startups sell their products directly to customers through various online and offline channels. This approach offers several advantages, including better control over the brand, customer experience, and valuable data insights.

Why D2C?

1. Cutting Out Middlemen: D2C brands eliminate middlemen, allowing them to offer products at competitive prices while maintaining healthy profit margins.

2. Customer-Centric Approach: By dealing directly with consumers, D2C startups gather valuable insights and feedback, enabling them to tailor their products to customer preferences.

3. Brand Control: D2C brands have full control over their branding, messaging, and customer interactions, ensuring a consistent brand image.

Top 7 D2C Brands in India

1. Bombay Shaving Company: Changing the men’s grooming landscape, Bombay Shaving Company offers high-quality razors, shaving creams, and grooming kits. Their online presence and subscription-based model have won them a loyal customer base.

2. Boat: Known for its affordable yet stylish audio and tech accessories, Boat has disrupted the consumer electronics market in India. Their trendy products resonate with the youth.

3. Wakefit: Transforming the way India sleeps, Wakefit offers a range of affordable and comfortable mattresses and sleep-related products. They’ve leveraged the online space effectively.

4. Mamaearth: This brand specializes in toxin-free and natural skincare and baby care products. Mamaearth’s emphasis on sustainability has struck a chord with eco-conscious consumers.

5. The Man Company: Catering to men’s grooming needs, The Man Company offers an array of premium grooming products. Their marketing campaigns have garnered attention on social media.

6. SUGAR Cosmetics: This makeup brand has disrupted the cosmetics industry with its trendy and cruelty-free products. Their online-first approach and strong social media presence have been key to their success.

7. Tjori: Tjori is all about celebrating Indian craftsmanship and culture. They offer a wide range of handcrafted products, from clothing to skincare, directly to consumers.


D2C startups are rewriting the rules of retail and challenging established brands. In India, these startups are not just delivering products but also experiences tailored to the modern consumer. They prioritize quality, affordability, and sustainability, setting new standards for the industry.

As a consumer, exploring D2C brands can lead to unique and personalized shopping experiences. As an entrepreneur, this model offers an exciting avenue to disrupt traditional industries and build a brand that resonates with the digital-savvy, conscious consumer of today. Keep an eye on these top 7 D2C brands; they are the trailblazers of a retail revolution in India and beyond.

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